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Sans Thème Fashion Show
c/o Liam Yori & Julia Silver 2021 - 2022
Production, Art Direction, Design, Photography

OPPORTUNITY
A joint fashion show by Liam Yori and Julia Silver, where every model is co-styled in each respective designer.

APPROACH
While working for LIAM YORI, I helped produce the SANS THEME Fashion Show: a collaborative show for both Liam Yori and Julia Silver. These two designers, with different aesthetics but a shared root in challenging pre-conceptions, ambitiously put on their own fashion show instead of waiting to be invited or accepted into someone else’s. As a producer I worked with them over the course of 7 months to ideate, produce, cast, and execute a buzzworthy experience that the city had yet to see.

I assumed my usual role as art director, overseeing the photography and design aspects. But for this special project I stepped up as a lead producer for Liam and Julia, connecting them with my own network of talent. I helped secure a location that was cost effective and offered flexibility for planning and rehearsal. I helped lead the creative team on this project by coordinating photographers throughout the show and helping set up live cameras to stream the show on Youtube for those that could not make it.

The show was first come, first served and entirely free to enter. The 200 person capacity was met within 15 minutes of opening the doors. After the show the runway was transformed into a shopping experience where observers could shop the looks they just saw right there. This experience breathed the very ethos that Liam and Julia embody, opportunity doesn’t have to be seized, it can be created at any moment.

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